A small open lid to pry sterile brick packaging a world
The small cap actually reflects the expansion of the liquid milk drinking scene of Chinese consumers and new requirements for the added value of high appearance level packaging and social attributes beyond the food itself.
From the diameter of the bottle's mouth to the unique twist technique to the Angle of the lip, the design of the caps is clever in every aspect, and the details have been decided through trial and error. Capping should not only consider the convenience of milk preservation, but also consider how to let consumers get a better user experience.
According to a 2019 Ipsos market survey, "on the way" has become the third most popular drinking scene after "home" and "places of work and study." In addition, according to the Global Consumer Trends survey, 38% of Chinese consumers drink or eat food while in transit, and 46% prefer convenient food and beverage packaging. If the demand for in-transit drinking and the scene are further divided, it will be found that consumers have the purpose of quenching thirst, strengthening nutrition, waking up and replenishing energy, etc., and the drinking occasion is when they are walking, driving or taking public transportation.
What's more, consumer products such as food and drinks are giving rise to new social and personal functions in front of a new generation of early adopters. In 2018, the Interpretation of China's Consumer Goods Market in 2017 released by Nielsen mentioned that the new generation of consumers pay more attention to emotional demand experience and interactive experience, and standardized products highlight personalized features from packaging and consumption scenes to attract consumers.
Therefore, the trend of high-end consumption and the new scene of "drinking on the way" promote the upgrading of packaging from the traditional "straw type" to the "open lid type".
Can improve the regional supply chain efficiency, shorten the delivery cycle, and with the operation of packaging material factory experience to provide support for the cap factory