As early as the 1970s, Tetra Pak began to appear in China, and the moment Tetra Pak appeared in 1972, it meant that Tetra Pak had occupied more than 90% of the market share for decades. The beginning of market monopoly. Just a few years back, when customers buy a wide range of aseptically packaged milk products in large supermarkets, or when they drink these aseptically packaged milk products at home, they often find Tetra Pak inadvertently. At that time, the only thing that could be discovered inadvertently about the sterile package was the word Tetra Pak to some extent. But nowadays, when drinking domestic aseptic packaged products, you will find that there are more aseptic package manufacturers in Greatview Packaging Co., Ltd. and Guangxia (Xiamen) Packaging Co., Ltd. When you drink foreign aseptic packaged products, you You will find large companies such as Combibloc Ltd. It can be seen that my country's packaging companies have gradually begun to have their own market.
There is a saying in China called Mu Xiu Yu Lin, the wind will destroy it. Earlier, because of Tetra Pak’s early establishment and technical advantages, some small winds could not shake this deep-rooted tree. Therefore, many packaging companies dared not speak. Later, Tetra Pak cooperated with Mengniu and Yili to contract the entire aseptic package industry chain. The trend of corporate monopoly became increasingly obvious. The packaging companies complained a lot in private but did not dare to denounce publicly. Sure enough, it did not break out in silence, but died in silence. Among the many domestic packaging companies that continued to work hard, Greatview, also known as Shandong Quanlin Packaging Co., Ltd., became a domestic company that could directly compete with Tetra Pak. .
The improvement of domestic aseptic packaging market competitiveness directly provides an opportunity to break the monopoly of Tetra Pak. On July 5, 2013, Zhang Mao, director of the State Administration for Industry and Commerce, disclosed at the National Conference of Directors of Administration for Industry and Commerce that the State Administration for Industry and Commerce has filed a case on the alleged abuse of market dominance by Tetra Pak, and is currently organizing 20 provincial and municipal industrial and commercial agencies Conduct related investigations.
At present, it is not difficult to find in the market research of major supermarkets that most of the aseptic packages of children’s milk beverages are packaged by Tetra Pak, but the ones that are drunk by adults are sold widely, such as Mengniu’s pure milk and Yili’s pure milk. Greatview aseptic packages are used for milk, skimmed milk, high-calcium milk, and low-fat high-calcium milk. The main market for Jiamei aseptic packs is other soy beverages, such as the recently launched Huiyi brand. Combibloc, which competes with Tetra Pak on a global scale, provides aseptic packaging for some well-known brands exported to China from Germany and Switzerland. These are not difficult to find in supermarkets.
It must be said that Tetra Pak, as a large company that has been developing for many years, still has a good reputation for food companies. Therefore, even when the wolves are chasing afterwards, Tetra Pak still holds 60% of the market. But with a market share of 40%, domestic packaging companies can account for 30% of this, and having such a large market share is something that I didn’t dare to think of before, and this dream-like reality is now realized before my eyes. , I believe that in the future development, domestic aseptic packaging will still create miracles and occupy a larger market.